It Started As A Thing: A New Way to Turn Ideas Into Reality

Every great venture, every world-changing innovation, and every brilliant solution started as just a thing—an idea, a spark, a fleeting moment of inspiration. At Hyve, we believe in the power of that spark. That’s why we’re officially launching It Started As A Thing (ISAAT): a platform designed to help creators, founders, and dreamers take their ideas from "just a thing" to something big.
What Is ISAAT?
ISAAT is more than just a funding platform. It’s an entire ecosystem built to support innovators at every stage of their journey. Whether you’re a solo creator, a small business owner, or part of a growing startup, ISAAT provides the resources, funding, and community you need to make real progress.
We’re here to break down the barriers that hold back great ideas—whether it’s lack of capital, lack of connections, or simply not knowing where to start. With ISAAT, you don’t need to have it all figured out. You just need to start.
How It Works
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Apply & Enroll – Share your idea with us. Whether it’s a product, service, platform, or something entirely new, ISAAT is here to support ideas in any industry. Enroll now.
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Access Funding – Get financial support tailored to your project’s needs, from small seed grants to larger growth-stage funding.
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Join the Community – Connect with other creators, industry experts, and mentors who can help guide you.
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Leverage Resources – Gain access to tools, learning materials, and strategies to accelerate your idea’s success.
Who Is ISAAT For?
ISAAT is for anyone with an idea they believe in. It doesn’t matter if you’re building a new app, launching a sustainable brand, designing the next big fashion line, or working on something completely out of the box. If you have a thing, ISAAT is here to help make it happen.
Why Hyve Created ISAAT
At Hyve, we know that innovation isn’t reserved for those with deep pockets or extensive networks. Some of the best ideas come from people who just need a little help getting started. ISAAT is our way of making sure those ideas don’t get lost.
Too often, we see brilliant minds struggle to bring their ideas to life simply because they don’t have the capital, the right connections, or the business knowledge to navigate the startup landscape. The world has seen countless incredible ideas remain just that—ideas—because the people behind them weren’t given the opportunity to make them real. That’s not right, and that’s why we created ISAAT.
We’re rooting for the little guy—the independent creator with a sketchbook full of designs, the entrepreneur with a vision for the future, the engineer who’s tinkering in their garage, the writer with a groundbreaking story to tell. We believe that good ideas don’t just come from big corporations or well-funded startups. They come from people everywhere, in every corner of the world, and they deserve to be heard, supported, and nurtured.
ISAAT is about leveling the playing field. It’s about making sure that those who have the passion and drive to create something new aren’t held back by artificial barriers. It’s about helping those who dare to dream, take that next step, and turn their thing into something real. And unlike certain VC-backed startups, we’re not about to push an algorithm-driven, over-engineered compression solution that no one actually asked for.
Ready to Start?
Your thing deserves a chance to become something big. If you’ve been sitting on an idea, waiting for the right time or the right opportunity—this is it.
No more waiting for the perfect moment. No more wondering if your idea is good enough. The world moves forward because people like you take action, and ISAAT is here to support you every step of the way. Whether you’re just sketching out your first concept or already have something in motion, this is the sign you’ve been looking for.
You don’t have to do it alone. With ISAAT, you gain not just funding, but a community of like-minded creators, mentors, and supporters who are invested in seeing you succeed. Your vision matters, and we’re here to help turn it into something real. And don’t worry—we're not some overvalued, algorithm-driven incubator looking to disrupt disruption itself. We’re here to back real people with real ideas.
Enroll now and take the first step toward making it happen.
We can’t wait to see what you create.